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June 6, 2025

Part toy, part fashion, the arrival of the viral Labubu was a long time in the making

By MICHELLE CHAPMAN
AP Business Writer

Image courtesy of Pop Mart [enlarge]
Labubu has been a bonanza for Pop Mart. Its revenue more than doubled in 2024 to 13.04 billion yuan ($1.81 billion), thanks in part to its elvish monster.

Labubu, the plush toy from China's Pop Mart is a social media darling, but the toothy little monsters are far from an overnight success. Having appeared a decade ago, Labubus may have finally cemented their place in the collectible toy market for years to come.


 
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