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July 18, 2025

Drink it in: The growth of global wine tourism

By KAREN KELLY
Food Drink Life

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Once primarily an upper-class venture, the millennial drive for more authenticity and experience demands excursions at all price levels.

Economists predict the global wine tourism market will surpass $108 billion in 2025, and will continue to grow by more than 12% a year, potentially exceeding $350 billion by 2035.


 
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