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October 3, 2025

Gatorade and Cheetos are among the Pepsi products getting a natural dye makeover

By DEE-ANN DURBIN and TED SHAFFREY
Associated Press

VALHALLA, New York — Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting.

PepsiCo, which also makes Doritos, Cap'n Crunch cereal, Funyuns and Mountain Dew, announced in April that it would accelerate a planned shift to using natural colors in its foods and beverages. Around 40% of its U.S. products now contain synthetic dyes, according to the company.


 
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