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September 18, 2026

Brazil is in fashion, as Brazilians like to say. Here's why

By ELEONORE HUGHES
Associated Press

AP Photo/Silvia Izquierdo [enlarge]
Tourists are flocking to Brazil, drawn by viral social media content showcasing its favelas, beaches and parties.

RIO DE JANEIRO — Brazil is having a moment. Celebrities and record numbers of tourists donning green, yellow and blue are flooding into the country. Brazilian culture — from its Oscar-nominated films to funk music — is taking the world by storm. Global fashion brands and influencers are leaning into the hype.


 
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