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November 13, 2026

Central Europe's living traditions take travelers beyond the sights

By ASHLEY WALI
Food Drink Life

Personal growth is an intentional part of how people approach travel today, according to Hilton's 2027 Trends Report. Forty-two percent of respondents say travel helps them discover new interests or passions. Thirty-four percent travel to get a new perspective that changes how they view their everyday life.

Travelers leave home to find something intangible they can bring back with them. “These findings tell us that travelers are looking for more meaningful connections to destinations. Hotels are responding by creating experiences rooted in local culture, traditions and expertise,” said Jess Petitt, senior vice president, strategy, insights & full service brands, Hilton.


 
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