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March 10, 2017
Q. What makes some of us all but powerless in the presence of a cruller?
A. “Food cues. These make you eat more,” answers Yale University neuroscientist Hedy Kober in Discover magazine. “The sight of food, the smell of it, even just a picture of it — they all make us want it. Just like the classic example of dogs drooling at the ring of a dinnertime bell, it's out-and-out Pavlovian — a conditioned response to a stimulus.” And just like dogs, we need food but also like it.
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