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August 11, 2025

What is personalized pricing, and how can you avoid it?

  • With customized pricing, free-spending people pay more while the price-sensitive pay less.
    • By JAY L. ZAGORSKY
    Boston University

    iStock image
    There are ways to get around customized pricing. All depend on denying AI programs data on past purchases and knowledge of who you are.

    (THE CONVERSATION) Customized pricing – where each customer receives a different price for the same product – is a holy grail for businesses because it boosts profits. With customized pricing, free-spending people pay more while the price-sensitive pay less. Just as clothes can be tailored to each person, custom pricing fits each person's ability and desire to pay.


     
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