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June 1, 2026

Some brands say their jeans are eco-friendly. Here's how to know

  • Denim production has become a growing target for sustainability efforts across the fashion industry, which is among the world's biggest producers of greenhouse gas emissions.
    • By KIKI SIDERIS
    Associated Press

    iStock image [enlarge]
    Brands are increasingly marketing jeans as “sustainable,” but figuring out if that’s true is far more complicated.

    NEW YORK — Your favorite pair of jeans may have traveled around the world through cotton farms, dye houses, wash facilities and factories before ending up in your closet. The denim may have never been worn but it is stonewashed, sanded, chemically faded or laser-treated to look like it.


     
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