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May 15, 2003

Harbor Properties

The National Association of Home Builders gave Seattle-based Harbor Properties a "Best Overall Leasing Campaign" Pillar Award for marketing of Harbor's new Press Apartments. Harbor emphasized involving the community in conception of the project on Seattle's Capitol Hill. That included a Press Connector Program that Harbor says put 100 people on a Press e-mail list. Harbor held "project envisioning sessions" with neighborhood residents and businesses that both shaped the project and built trust, Harbor says. During construction, Harbor sent out "teaser" material that built intrigue about the project. The marketing generated pre-sales of 27 of the Press's 75 units, which are now fully rented despite the highest vacancy rates region-wide in 20 years.




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