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April 15, 2004
February hotel occupancy in Washington improved in most markets, according to Wolfgang Rood Hospitality Consulting of Bellevue. Downtown Seattle's occupancy jumped nearly 11 percent from February 2003, Snohomish County' increased almost 12 percent, and Pierce County and the Eastside's increased 4 and 2 percent, respectively. The increases occurred as the average daily room rates (ADR) went up, with the biggest jumps -- 3.6 percent -- occurring in downtown Seattle and Snohomish County. Seattle's average rate now is just under $120. In the SeaTac/Southcenter market, occupancy fell nearly 3 percent, and the room rate declined 4 percent to just over $78.