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July 22, 2004

Noble House Hotels & Resorts

Seattle-based Noble House Hotels & Resorts announced a major renovation and rebranding of its Hilton Daytona Beach Oceanfront Resort. Company officials call the resort a Daytona icon and say it's undergoing a $7 million upgrade. More renovations are planned. Since it acquired the property in 1996, Noble has invested more than $10 million, including the current work, in the property. It will become The Shores Resort & Spa Jan. 1. Noble owns and manages 12 boutique hotels, including The Edgewater in Seattle, and resorts across the country.




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