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June 9, 2005

FreeSeattleListings.com

The head of a Redmond startup, FreeSeattleListings.com, thinks his company's new Web site can do what seems impossible: forge a bond between FSBO sellers and licensed real estate agents. CEO Corey Anderson says the services of agents and multiple listing services are not needed as much today because of the Internet. So he launched FreeSeattleListings.com to give basic listings free to people going the "For Sale by Owner," or FSBO, route. The percentage of homeowners using the FSBO method continues to rise, and this has frustrated professional real estate agents, according to Anderson. His strategy is to work with agents, too, and he says more than 225 agents have signed up with FreeSeattleListings.com to represent sellers who later decide to work with an agent. The company is offering a "cash reward guarantee" to users who are unsuccessful selling their home on the Web site, as long as they sell the home with one of the site's partnering real estate agents. Agents who get listing through the company pay a portion of their commission for referrals. The basic FSBO listing is free, but the company offers upgraded packages for a fee.




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