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May 26, 2011

TheRetailPlanet.com

The RetailPlanet.com unveiled BrandScore for Retailers this week at the International Council of Shopping Centers' convention in Las Vegas. The web-based system helps retailers and brokers determine the quality of a retail location. New Mexico-based RetailPlanet says it has taken the concept of credit scoring and applied it to retail site selection. It is built on Google Maps, and scores every retail district in the United States for more than 3,000 brands, combining demographics and consumer preferences to produce a score.




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