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June 8, 2017
Coldwell Banker Bain announced its new luxury brand called Global Luxury. The company said, “The new Global Luxury brand utilizes sleek, modern marketing materials, breathtaking visuals, first-in-class signage and an improved web presence and reach to deliver unparalleled levels of sophistication and success to its clients.” CEO Bill Riss cited a recent National Association of Realtors study that international buyers are spending $100 billion per year in the U.S. He said, “Coldwell Banker Bain Global Luxury will connect to 750,000 luxury agents across multiple international brands and syndicate listings globally to real estate portals around the world.”