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January 30, 2020

Atari hotel planned

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Japanese game maker Atari recently announced a branding deals with developer True North Studio and GSD Group.

Though the location hasn't been disclosed, Seattle will eventually be home to a new Atari-branded hotel. The Japanese game maker recently announced a branding deals with developer True North Studio and GSD Group. The first hotel will be in Phoenix, with an expected groundbreaking this year. Others are planned for Austin, Chicago, Denver, Las Vegas, San Francisco and San Jose. The companies said in a release, “Atari hotels will feature common areas following the latest trends in hospitality, with a focus on the video game universe and the Atari brand. They will include a state of the art eSport studio, an Atari gaming playground, meeting and event rooms, co-working spaces, restaurants, bars, a bakery, a movie theatre and a gym. They are targeted at family or business travelers.” Whether they'll include vintage Pong and Asteroids consoles remains to be seen.




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