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January 21, 2021

Quadrant rebranded as Tri Pointe

By JOURNAL STAFF

Corporate parent Tri Pointe Homes, of Incline Village, Nevada, acquired longtime local homebuilder Quadrant from Weyerhaeuser in 2014. Now the regional arm will be known as Tri Pointe Homes – Washington. That comes as part of the publicly traded parent's larger rebranding from the old Tri Pointe Group; five other regional arms will follow suit. Tri Pointe CEO Doug Bauer said in a statement, “Operating as one brand will allow us to concentrate our functional efforts around one brand instead of six while creating a stronger national awareness for the company.” Locally, TPHW will still be led by industry veteran Ken Krivanec, who was part of the old Weyerhaeuser Real Estate Co., separate from the main Weyerhaeuser, Tri Pointe seven years ago in a $2.8 billion deal. Weyerhaeuser purchased that homebuilding business 1969; it was established 10 years prior. A new Tri Pointe sign was recently hung on the company's Eastgate headquarters.


 
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