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February 10, 2000

Ten Fast Facts

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inFOREtech

WHO:
A publicly traded high-tech company founded in 1996 by Robert Silzer Sr.

WHAT:
Developer of wireless technology for recreational use.

WHERE:
Vancouver, B.C., with a sales office in Seattle.

Fast Fact #1: inFORETECH Wireless Technology began marketing its first product this year and is already sold out.

Comment: The inFOREmer 2000 is a global positioning system that allows golfers to pinpoint their position on a course via satellites. Unlike existing systems which are mounted permanently on golf carts, the inFOREmer 2000 is portable. It's like having a cell phone for a caddy. Golfers can carry it with them wherever they go and know within a yard how far they are from any feature on the course -- from sand traps to ponds to the pin.

Fast Fact #2: Silzer recently returned from a large golf show in Orlando, Fla.

Silzer
Robert Silzer

Comment: "It was just a raving success ... to say the least," says Silzer, chairman and CEO. Ninety companies representing 125 golf courses signed letters of agreement indicating their interest in the system. Investors also were impressed, says Silzer. The company currently trades over-the-counter at NASD OTC BB: WYRE for about $9.25 a share.

Fast Fact #3: inFOREmer 2000 is being installed now on its first two courses.

Comment: One course is in Las Vegas and the other is in Vancouver. However, Silzer prefers not to disclose their names because they are piloting the inFOREmer 2000 and he wants to make sure the bugs are worked out before publicizing the system. In about two months, the system will be installed at another half-dozen courses before "the flood gates open in August." The market is huge, says Silzer. Of the 18,000 golf courses in the United States, only about 300 offer GPS -- and none of those systems are portable.

Fast Fact #4: inFOREtech already has several patents; others are pending.

Comment: "It's revolutionary technology," says Silzer. "It's taking the market by storm. We're already sold out this year and we're looking into the year 2001." Silzer says articles have appeared in several technology and golf publications. Even Sports Illustrated has been in contact, he says. The company currently has 30 employees and is aggressively hiring additional engineers. Although inFOREtech will remain headquartered in Vancouver, it plans to turn the Seattle sales office into a full-fledged corporate office. Other sales offices are in San Antonio and Denver.

Fast Fact #5: inFOREtech will lease the system.

Comment: At this point, the ballpark price is $5,000 a month, says Silzer. He expects golf courses to recoup the cost by charging golfers an extra $5 or so to use inFOREmer. Besides supplying the hardware, inFOREtech will map the course by air to create a custom software package.

Fast Fact #6: Part of the system's appeal to golf-course owners is its ability to speed play.

Comment: inFOREmer 2000 will allow course "marshals" to track players from a computer in the clubhouse and send warnings if they are falling behind the prescribed pace. In addition, the yardage information it supplies players will save them from having to hunt down yardage markers and pace off their position from the marker.

inFOREmer
inFOREmer 2000 will locate you within a yard on any hole on a golf course.

Fast Fact #7: inFOREmer 2000 also can help players lower their scores.

Comment: Besides providing precise distances, players can dial up professional tips on how to play the exact shot that they are preparing to hit. The system also will tell players how far they hit their last shot.

Fast Fact 8#: The system has numerous other features.

Comment: The system can keep track of strokes and will supply a scorecard at the end of a round. For tournaments, it can provide real-time results so players can keep track of their rivals. Plus it can be used to order refreshments. Silzer says golf courses are the fifth most common site of heart attacks. inFOREmer 2000 has a special 911 button that alerts the clubhouse if someone is in trouble and supplies their exact position on the course.

Fast Fact 9#: The inFOREmer 2000 is the first of several products in the inFOREtech pipeline.

Comments: A golfer and entrepreneur, Silzer spent four years researching and developing the system's technology. His oldest son, 33-year-old Rob Jr., is president. His other son, 31-year-old Brent, is marketing director. Silzer says the inFOREmer 2000 eventually will be sold as a retail product along with customized software packets covering 50 to 100 courses each. They also plan to market several other undisclosed golf devices as well as systems for other sports such as boating, hiking and skiing.

Fast Fact 10#: inFOREtech will sell advertising on the inFOREmer 2000.

Comment: The company will keep 70 percent of the revenue and the golf course will receive 30 percent. The ads will appear on screen when golfers are not requesting information from the system. The 18th hole, says Silzer, will be a "great place for a beer company."



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