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Real Estate
The Real Estate Adviser |
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November 20, 2003
Some words are taboo in selling homes to, uh, seniors
By TOM KELLY
The Real Estate Adviser
The Real Estate Adviser
SAN FRANCISCO -- What are the terms that housing industry experts expect to run with next year? Have they found the words that are absolutely taboo when marketing to seniors and aging baby boomers?
In a recent column, we explored what phrases and words were no longer acceptable, such as any phrases that include the word "challenged" when marketing to persons with disabilities. And, while "universal design," "visitability" and "aging in place" have become important to builders and designers of all marketing niches, boomers and seniors have keen ears and sharp eyes for specific terms.
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Previous columns:
- A lot of home sales mean a lot of Realtors, 11-13-2003
- Aging in Place Week events planned here, 11-06-2003
- Recent tragedies highlight Need for renter's insurance, 10-30-2003
- Black eye fades for reverse mortgages, 10-23-2003
- MLS books are mostly gone, but not forgotten, 10-16-2003
- A bad road can block your loan for a house, 10-09-2003
- Reverse mortgages still battling misperceptions, 10-02-2003
- A good way to avoid mortgage insurance, 09-25-2003