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Real Estate
The Real Estate Adviser |
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March 3, 2005
The Real Estate Adviser: Home ads: let your video do the talking
By TOM KELLY
Special to the Journal
Special to the Journal
Do you remember being absolutely baffled when you followed up on a newspaper ad for "cozy cottage" and found a falling-down fixer? Can the term "waterfront access" accurately describe a public boat launch three miles away?
Advertisements sometimes do not accurately describe property. Home owners and real estate agents, like many people in the sales game, put the prettiest face on a product to lure the largest number of potential buyers.
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Previous columns:
- The Real Estate Adviser: Renting out your house? New sales rules apply, 02-24-2005
- The Real Estate Adviser: Consider a feng shui check before you sell, 02-17-2005
- The Real Estate Adviser: FHA loan limits on reverse mortgages are archaic, too broad, 02-10-2005
- The Real Estate Adviser: Carrying a contract? Know your options, 02-03-2005
- The Real Estate Adviser: How to use an IRA to buy real estate, 01-20-2005
- The Real Estate Adviser: Put IRA funds into real estate, 01-13-2005
- The Real Estate Adviser: Assess your house for potential hazards, 01-06-2005
- The Real Estate Adviser -- Shop the home, then the loan, 12-30-2004