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Real Estate


Tom Kelly
Tom Kelly
The Real Estate Adviser
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January 19, 2006

Home builders' obsesssion: boomers

  • Aging baby boomers — newly named "abbies" or "AB-Bs" — clearly are the most critical housing category, as seen at the recent International Builders Show. Whatever happened to first-time homebuyers and older widows?

    • ORLANDO, Fla. — Five years ago, as the first wave of baby boomers began to slow down their work pace and contemplate semi-retirement, the National Association of Home Builders started a Seniors Housing Council to understand what this segment of the population wants in its next home.

    This group of potential customers became so significant that NAHB even held an annual conference dedicated to the niche. Building for Boomers & Beyond: 50+ Housing Symposium will be held in April in Phoenix. NAHB has even gone to great lengths to eliminate the word "senior" and substitute "50+" in its promotional material and events. For example, the Seniors Housing Council now is the 50+ Housing Council.


     
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