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Real Estate
The Real Estate Adviser |
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November 2, 2006
The Real Estate Adviser: Softer market means more misleading ads
By TOM KELLY
Special to the Journal
Special to the Journal
Do you steam when you follow up on a newspaper advertisement for “cozy cottage” and find a falling-down fixer? Can the term “waterfront access” accurately describe a public boat launch three miles away?
Advertisements sometimes do not accurately describe the property for which they were written. Some homeowners and creative real estate agents, like many people in the sales game, dress up a product to lure the largest number of potential buyers — especially when the market has slowed in many neighborhoods.
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Previous columns:
- The Real Estate Adviser: Housing due for a fall but there's still value, 10-26-2006
- The Real Estate Adviser: You could grow old waiting for rates to fall, 10-19-2006
- The Real Estate Adviser: Job growth will keep housing healthy here, 10-12-2006
- The Real Estate Adviser: Don't confuse equity sharing with skimming, 10-05-2006
- Real Estate Advisor: This real estate scam starts with shabby yard, 09-28-2006
- The Real Estate Advisor: Dream home not for sale? Two ways to make an offer, 09-21-2006
- The Real Estate Adviser: New reverse mortgage for higher-value homes, 09-14-2006
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