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The Client Coach How to build strong business relationships |
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October 9, 2002
Keep clients coming back for more
Imagine the scene at a seven-year-old’s birthday party. Cone-shaped hats draped over messy but happy faces ... Brightly colored, paper horns that unfurl back and forth with their deafening drones … Mountains of ice cream and cake (chocolate, of course), and megawatts of energy. Then just as the electricity is about to ebb, someone raises a question that recharges the air...
“Who wants seconds on the ice cream and cake?” One kid says “I do” and instantly 10 more join the refrain like a chorus of stray alley cats. “I do!” “I do!” “I do!” By the way, do you see something important here when it comes to marketing? People do tend to climb on bandwagons. If your “ice cream and cake” (products and services) are truly outstanding, your reputation will spread like warm fudge icing, and clients will say, “I do!” “I do!” “I do!”
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Previous columns:
- Following through on the follow-up, 09-25-2002
- When is it time to fire a client?, 09-11-2002
- A marketing lesson from outer space, 08-14-2002
- Lessons in leadership from an ant, 07-24-2002
- How to write a winning proposal, 07-10-2002
- The service provider's Bill of Rights, 06-26-2002
- Your clients' Bill of Rights, 06-12-2002
- Overcoming the fear of presentations, 05-29-2002