homeWelcome, sign in or click here to subscribe.login
     


 

 

News


Subscriber content preview

March 25, 2016

Strange But True!

Q. Next time you offer a glass of cheap wine to guests, what might you tell them to enhance their sipping pleasure?

A. If you're okay with lying to make others happier, tell them it's a really expensive wine. First, typical casual wine drinkers can hardly tell the difference between cheap and expensive wines. Indeed, in thousands of double-blind taste tests involving hundreds of Americans and hundreds of different wines ranging from $1.65 to $150 per bottle, the assigned rankings (bad, okay, good, great) showed the subjects typically had a slight preference for the cheap stuff, report Robin Goldstein et al. in the Journal of Wine Economics.


 
. . .


To read this story in full login or purchase a subscription.



Previous columns:



Email or user name:
Password:
 
Forgot password? Click here.