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Architecture & Engineering
by Design By Clive Shearer |
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February 13, 2013
Management by Design: How to survey your clients
By CLIVE SHEARER
Special to the Journal
Special to the Journal
What do your clients think about your company? Is it enough that they pay your invoices or that you have not heard any complaints?
Astute companies realize that getting inside the head of a client is vital to the long-term health of an organization. All the marketing in the world is not going to impress an annoyed client, and losing clients to the competition is a path to a slow corporate death.
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Previous columns:
- Management by Design: How to talk with clients to keep your projects running smoothly, 01-09-2013
- Management by Design: How to increase your chances for good business luck in 2013, 12-12-2012
- Management by Design: Plan for the unexpected, 11-21-2012
- Management by Design: Cooling down hot tempers at work, 10-10-2012
- Management by Design: How to bring down workplace barriers, 08-08-2012
- Management By Design: Can AE firms offer both low fees and high quality?, 07-11-2012
- Management by Design: Creativity in business is not always a good thing, 06-13-2012
- Management By Design: Social media for AE people, 05-09-2012