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by Design By Clive Shearer |
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July 11, 2012
Management By Design: Can AE firms offer both low fees and high quality?
By CLIVE SHEARER
Special to the Journal
Special to the Journal
The cheapest products are not always the least expensive. If low price were all that mattered there would be no Nordstrom, no Lexus and no Rolex.
Imitation products might look good, but run the risk of falling apart soon after purchase. Anything top-of-the line will cost more but should hold its value. If you want a Maserati, you expect to pay more than for a Yugo.
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