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November 15, 2012
RICHMOND, Va. — A subsidiary of the nation's second-largest cigarette maker Reynolds American Inc. is funding a national recycling program to reward do-gooders for cleaning up tobacco waste and turn cigarette butts into pellets used to make items such as plastic shipping pallets, railroad ties and park benches.
New Mexico-based Santa Fe Natural Tobacco Co., the maker of Natural American Spirit cigarettes, is teaming up with TerraCycle Inc. for the program. It aims to snuff out one of the most littered items in the U.S. that yields about 135 million pounds of cigarette butts annually and get tossed on roadways, thrown in the trash or put in public ashtrays.
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