By Clive Shearer
February 13, 2013
What do your clients think about your company? Is it enough that they pay your invoices or that you have not heard any complaints?
Astute companies realize that getting inside the head of a client is vital to the long-term health of an organization. All the marketing in the world is not going to impress an annoyed client, and losing clients to the competition is a path to a slow corporate death.
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