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Architecture & Engineering
by Design By Clive Shearer |
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April 18, 2007
Management By Design: How to make your newsletter the best
By CLIVE SHEARER
Special to the Journal
Special to the Journal
What makes a successful newsletter?
Some of the best are themed. But not everyone wants to read about every topic in exquisite detail, especially when the detail is given in large blocks of text on a computer screen. Reading on a monitor is harder than reading text on paper. So, limit details and trim text in a news section on the Web. Consider a hardcopy newsletter if you have more than a page of material. There is still something pleasing about holding reading matter in your hands. Hardcopy newsletters can also be passed around the office, and pinned to a bulletin board. Web-based newsletters tend to be glanced at and then forgotten.
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Previous columns:
- Management by Design: Lynnwood finds success with simple, shared roster, 03-14-2007
- Management by Design: How to improve your interview skills, 02-14-2007
- Management by Design: Step outside your frame of reference for some fresh air, 01-10-2007
- Management By Design: Trouble at the office: What would Freud say?, 12-13-2006
- Management by Design: 11 ways to improve the quality of your company, 11-08-2006
- Management By Design: There’s a downside to all this teamwork, 10-11-2006
- Management by Design: Meetings can be costly waste or constructive, 09-13-2006
- Management by Design: Viaduct or tunnel? Let's be rational, 08-16-2006