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January 4, 2007
NEW YORK (AP) — Amazon.com Inc. has launched a separate Web site catering to those passionate about buying handbags and shoes, marking the first time the Internet shopping powerhouse has launched a new online brand.
Amazon.com quietly started testing Endless.com on Dec. 11, featuring 250 brands and 15,000 styles and dangling an unusual offer in the online world: free overnight shipping.
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