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March 20, 2007

Nissan woos young women with cute car

  • There's also a cute merchandise line for Pino, including pink bear-shaped cushions, seat covers with hearts and a colorful cover for a tissue box.
    • By YURI KAGEYAMA
    AP Business Writer

    YOKOSUKA, Japan — Ayano Sasao is defying the conventional wisdom that cars targeted to a niche consumer category like young women are doomed to fail.

    The 18-year-old Japanese hospital worker just bought the Nissan Pino, a toylike minicar just 11 feet long with star-stamped upholstery, a hook for a handbag and a chic “milk tea beige” exterior — although she says she almost went with the pink.


     
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