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April 9, 2007

Wine in a box slowly gains acceptance

  • Price and convenience mean consumers will come around, but one expert says it takes time because wine is an industry where image is everything.
    • By LAUREN SHEPHERD
    AP Business Writer

    NEW YORK — Composer-turned-writer Steph Waller considers herself something of a wine connoisseur.

    But she isn't seduced by the sweet smell of cork or the curve of a narrow glass neck. Instead, the California native swoons over a glass poured straight from the box.


     
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