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September 25, 2007

McDonald's has gotten its sizzle back

  • Thanks to a combination of improved menus, better marketing and deft management, business is cooking like never before.
    • By DAVE CARPENTER
    AP Business Writer

    CHICAGO — It wasn't so long ago that the McDonald's fast-food empire looked as stale as a burger left under a heat lamp too long.

    Sales were decreasing, new products weren't catching on and McDonald's Corp. was vilified by consumer activists, nutritionists and others as Americans got fatter and fatter. Even its seemingly bulletproof stock staggered to barely $12 a share in 2003.


     
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