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November 4, 2008

Amazon making packaging simpler

SEATTLE (AP) — One of the worst things about getting a new gadget or toy is trying to free it from the hard plastic casing that houses many products. To reduce those battles, Amazon.com said Monday it is working with manufacturers to make the products it sells easier to open and more environmentally friendly.

Initially, the online retailer is altering the packaging in the U.S. on 19 top-selling products from a variety of manufacturers — among them toy maker Mattel Inc., software maker Microsoft Corp. and flash memory card maker Transcend Information Inc. Starting in 2009, Amazon's effort will include its international sites as well.


 
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