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December 2, 2008

Some firms are finding an upside to downturn

  • A New York-based company that installs advertising displays in vacant retail locations says last month was its busiest ever.
    • By JOYCE M. ROSENBERG
    AP Business Writer

    NEW YORK — An economic downturn, while fraught with pain and problems for so many small businesses, can also have some upsides for companies. Some are to be expected — a tough economy motivates businesses to find new ways to work more efficiently — while others are serendipitous, coming in the form of opportunities for expansion.

    The retail industry's struggles have helped boost business for Inwindow Outdoor, a New York-based company that installs advertising displays in vacant retail locations. Over the past few months, the number of stores that have closed and created advertising space has increased, particularly in New York and California.


     
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