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March 12, 2010
Airlines start offering summer fare bargains
DALLAS (AP) — Discount carrier AirTran Airways fired the first shot of the summer airfare wars this week, causing bigger rivals to match prices at a time when they would rather be raising them.
The sale that AirTran started — set to end at midnight heading into Friday morning — included some seats on a few short trips as cheap as $44 each way, not including taxes and fees. What really made the sale stand out was its duration, covering travel from March 19 until Nov. 16.
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