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August 26, 2011

Why Zipcar's CEO decided to add BMWs

  • Scott Griffith sees his company changing the way people think about transportation, much as Amazon changed the way people think about shopping.
    • By CHRISTINA REXRODE
    AP Business Writer

    Scott Griffith came to Zipcar when it was a struggling startup, with all the excitement and anxiety that usually entails.

    Engineers worked in the conference room because there wasn't any other space, and new customers could stop by on Tuesday nights to eat pizza and learn how to use the new car-sharing service.


     
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