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May 16, 2012

Lack of trust may hurt Facebook ad sales

  • A poll of U.S. adults says only 13 percent trust Facebook “completely” or “a lot” when it comes to keeping personal information private. Sixty percent trust Facebook “only a little,” or “not at all.”
    • By PETER SVENSSON
    AP Technology Writer

    NEW YORK — Facebook's reach is wide but not deep. Few users surveyed in an Associated Press-CNBC poll say they click on the site's ads or buy the virtual goods that make money for it.

    More than 40 percent of American adults log in to the site — to share news, personal observations, photos and more — at least once a week. In all, some 900 million people around the world are users. But many of them don't have a very high opinion of Facebook or trust it to keep their information private.


     
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