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November 23, 2012

Stores borrow from fast-food playbook

  • To compete, brick-and-mortar stores figure they have to replicate their online rivals' formula and make shopping in stores cheaper and easier.
    AP Retail Writer

    NEW YORK — This holiday season, Burger King won't be the only place where you can have it your way.

    It used to be enough for stores to promise discounts of up to 70 percent off to lure shoppers during the busy holiday shopping season. But the ease of ordering online and the sluggish economy has created more demanding U.S. consumers who aren't impressed by discounts alone. They want their shopping just like their fast food: not only cheap, but convenient too.

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