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March 1, 2013
Facebook buying ad tools from Microsoft
MENLO PARK, Calif. (AP) — Facebook is buying a set of online advertising tools called Atlas from Microsoft in its latest attempt to build a more effective marketing system around its Internet social network.
In making the deal announced Thursday, Facebook is betting the acquired technology will bear more fruit under new ownership than it did during the past five-and-half years under Microsoft's control.
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