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March 15, 2013

What you need to know about store brands

  • Whole Foods doesn't reveal who makes its “365 Everyday Value” products because it may be carrying other branded products made by the same companies.
    • By CANDICE CHOI
    AP Food Industry Writer

    NEW YORK — Supermarkets including Kroger, Safeway and Whole Foods are improving the image of their store brands with better packaging and more distinctive offerings. But where exactly do these products come from?

    It's a question a growing number of people may have as retailers increasingly develop their store brands as a way to cultivate loyalty among shoppers.


     
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