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June 19, 2013

New ad campaign tries to reach the uninsured

  • Enroll America will start with events in 18 states, using a predictive model to determine where to target the uninsured and track which tactics work best.
    • By CARLA K. JOHNSON
    AP Medical Writer

    CHICAGO — A nonprofit group helping to spread the word about President Barack Obama's health care overhaul launched a campaign Tuesday that will target states with high numbers of uninsured Americans and tackle their skepticism with straightforward messages.

    The “Get Covered America” campaign will include door-to-door visits by volunteers, brochures handed out at farmers markets and churches and, possibly, partnerships with sports leagues and celebrities, said Anne Filipic, a former White House official who recently became president of Enroll America, the group sponsoring the campaign.


     
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