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November 17, 2014

Small businesses learn social media tricks

  • Small and independent retailers are getting more aggressive in using Facebook, Pinterest and Instagram to drive holiday sales and beyond.
    • By JOYCE M. ROSENBERG
    AP Business Writer

    NEW YORK — Monif Clarke didn't have a social media strategy for her women's clothing company until this year, when she hired a consultant to help her build one.

    The holiday social media marketing plan for New York-based Monif C. Plus Sizes includes contests promoted on Facebook with prizes like a $1,000 wardrobe. When Facebook users click on a link about a contest, they're taken to the New York-based retailer's website and their email addresses are recorded when they enter the contest. Those addresses are key to increasing Monif C's business — it gets nearly 30 percent of its sales in response to emails.


     
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