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September 3, 2015

New boss of Big Boy chain has big plans

  • Aziz Hashim grew up in Los Angeles where the original Bob's Big Boy began, and said eating the double-decker burger was a Sunday family treat.
    • By DAN SEWELL
    Associated Press

    CINCINNATI — The new leader of the Frisch's Restaurants chain wants to flex Big Boy's brand muscle with franchise expansion, new restaurant shapes and sizes, menu and beverage additions, and doing more to court younger customers.

    Atlanta-based NRD Capital has taken over after shareholder approval last week of its $175 million acquisition that ended family operation of the Cincinnati-based regional business dating to a 1939 drive-thru. NRD head and interim Frisch's CEO Aziz Hashim calls Frisch's “a perfect fit” for the new investment fund built around franchising.


     
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