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September 10, 2015

Businesses find more to like with Instagram

  • The Facebook-owned photo-sharing app is adding 30-second video ads and other tools for businesses.
    • By BARBARA ORTUTAY
    AP Technology Writer

    Instagram users have already been seeing more advertisements pop up in their feeds of artisanal cocktails, wide-eyed kittens and vacation photos, and now they can expect longer video ads in the mix too.

    The Facebook-owned photo-sharing app is adding 30-second video ads and other features in a push to give businesses more ways to tap the 300 million people who use it at least once a month. Previously, ads on Instagram were 15 seconds long.


     
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