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July 29, 2016
NEW YORK — Online shoppers want their packages — now. And Amazon is spending heavily to make sure that happens.
Amazon's Prime service has, at heart, always been about free two-day shipping. The $99 annual subscription includes a variety of other goodies, but the near-instant gratification of fast, no-extra-cost delivery was the program's original draw, and remains central to its appeal for its estimated 60 million subscribers.
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