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November 30, 2016
VENTURA, Calif. (AP) — Patagonia says its Black Friday “fundraiser for the Earth” has shattered expectations by bringing in $10 million in sales that will be donated to nonprofits focused on helping the environment.
The outdoor clothing maker previously announced it would donate 100 percent of its global retail and online sales on Black Friday. It says it expected to reach $2 million in sales, but instead generated five times more. Patagonia says the fundraiser “attracted thousands who have never purchased anything from Patagonia before.”
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