homeWelcome, sign in or click here to subscribe.login
     


 

 

Business


Subscriber content preview

May 18, 2017

How to focus your firm's social media

  • Many owners opt for a mix. Check out channels that focus on specific industries, such as Architizer for architects and Glozal for real estate.
    • By JOYCE M. ROSENBERG
    AP Business Writer

    NEW YORK — When Snapchat went public this year, it was a reminder to many small business owners that they need to be part of the social media evolution. But which network? Snapchat? Facebook? Instagram? All of the above?

    Many owners opt for a mix, picking services that will be the best marketing tools for their companies.


     
    . . .


    To read this story in full login or purchase a subscription.



    
    Email or user name:
    Password:
     
    Forgot password? Click here.