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October 11, 2017

Breakfast cereal cafes: Not just another flaky idea

  • Cereal cafes offer nostalgia, novelty and a $9 bowl of cereal in London, Paris, Madrid, Barcelona, Lisbon and Berlin. Two just opened in Times Square and Brooklyn.
    Associated Press

    BARCELONA, Spain — Travelers wandering the streets of European capitals in search of old-world charm might just as likely stumble upon a bowl of Lucky Charms.

    Cafes serving American breakfast cereal have exploded in popularity in Europe as young entrepreneurs tap into both nostalgia and novelty among customers who'll pay between $3 and $9 a bowl. (In U.S. supermarkets, you can buy entire boxes of cereal for less.)

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