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October 11, 2017
BARCELONA, Spain — Travelers wandering the streets of European capitals in search of old-world charm might just as likely stumble upon a bowl of Lucky Charms.
Cafes serving American breakfast cereal have exploded in popularity in Europe as young entrepreneurs tap into both nostalgia and novelty among customers who'll pay between $3 and $9 a bowl. (In U.S. supermarkets, you can buy entire boxes of cereal for less.)
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