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January 31, 2018
MADISON, Wis. — Tesla officials pressed Wisconsin legislators Tuesday to let them to establish their own dealerships in the state, saying the company needs direct contact with customers to teach them about the electric vehicles' technology.
The Palo Alto, California-based company sells its vehicles online and through its own dealerships using its own employees. Nearly two dozen states have Tesla stores, but Wisconsin law prohibits automakers from directly operating or controlling a dealership. A group of Republican lawmakers has introduced a bill that would exempt Tesla from that law, permitting the company to open its own retail shops.
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