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March 15, 2018

Toys R Us may sell or close all of its U.S. operations

  • One analyst said if the operations are liquidated and the debt load goes away, the name could be revived as a “showrooming-type of experience."
    • By ANNE D'INNOCENZIO
    AP Retail Writer

    The chain, known for its “I'm a Toys R Us kid” jingle and Geoffrey the giraffe mascot, filed for Chapter 11 bankruptcy protection last fall, saddled with $5 billion in debt that hurt its attempts to compete as shoppers moved to Amazon and huge chains like Walmart.

    NEW YORK — Toys R Us's management has told its employees that it will sell or close all of its U.S. stores, according to a toy industry analyst who spoke to several employees who were on the call Wednesday.


     
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